Mission Statement

Voice and Value Health Advocacy exists to empower cancer and rare disease patients by amplifying their voices, protecting their rights, and increasing equitable access to care, prescription support, and legacy planning services. We stand beside patients and families to ensure they are informed, supported, and valued throughout their healthcare journey.

Vision Statement

We envision a healthcare system where every cancer and rare disease patient—regardless of income, background, or diagnosis—has equitable access to treatment, financial resources, advocacy support, and the opportunity to leave a meaningful legacy.

A diverse group of people's hands arranged in a circle with palms together, forming a heart shape in the center.

Our Story

Voice and Value Health Advocacy Foundation was born from both professional expertise and personal experience.

Our founder, a Doctor of Pharmacy and metastatic breast cancer survivor, understands the healthcare system from two perspectives—inside the system as a healthcare professional and within it as a patient navigating a life-altering diagnosis. Despite her clinical background, she experienced firsthand the gaps, barriers, and disparities that many patients face every day.

That experience revealed a powerful truth:
even knowledgeable patients can struggle to be heard, supported, and guided through complex healthcare decisions.

Determined to turn that experience into purpose, she founded Voice and Value Health Advocacy to ensure that no patient feels unseen or unsupported in their journey.

  • Our foundation is strengthened by a dedicated board that includes two pharmacy professionals who have shared over 25 years of friendship and professional collaboration with our founder. Together, our leadership team brings over 60 years of combined experience across diverse healthcare settings, including:

    • Community and retail pharmacy

    • Hospital and clinical care

    • Academic and research environments

    • Public health and patient advocacy

    Our team also includes certified patient advocates and professionals with advanced training in public health, equipping us to address both individual patient needs and broader health equity challenges.

  • Voice and Value Health Advocacy was created to address a critical need:

    Too many patients—especially those facing cancer and rare diseases—encounter:

    • Barriers to care

    • Limited access to affordable medications

    • Complex healthcare systems that are difficult to navigate

    • Disparities that impact outcomes

    We believe every patient deserves more.

  • We are committed to ensuring that:

    • Every voice is heard

    • Every patient is supported

    • Every individual is empowered to make informed decisions about their care

    Through advocacy, education, and direct support, we help patients and families navigate their healthcare journey with clarity, confidence, and dignity.

Multiple hands of diverse skin tones overlapping in a circle, symbolizing unity and teamwork.

Our Team

  • Jenester Crocton PharmD, MBA Founder, Board President

    Jenester Crocton

    PharmD, MBA

    Founder, Board President

  • Leslie Adams PharmD, BCPS, MPH Board Treasurer

    Leslie Adams

    PharmD, BCPS, MPH

    Board Treasurer

  • Deeatra Craddock PharmD, BCACP Board Secretary

    Deeatra Craddock

    PharmD, BCACP

    Board Secretary