About VVHAF
The Voice and Value Health Advocacy Foundation (VVHAF) is dedicated to empowering patients and families facing cancer and rare diseases through advocacy, education, and community support.
Every Voice Matters. Every Life Has Value.
Our Mission.
Our Vision.
Why We Exist
Voice and Value Health Advocacy exists to empower cancer and rare disease patients by amplifying their voices, protecting their rights, and increasing equitable access to care, prescription support, and legacy planning services. We stand beside patients and families to ensure they are informed, supported, and valued throughout their healthcare journey.
The Future We Envision
We envision a healthcare system where every cancer and rare disease patient—regardless of income, background, or diagnosis—has equitable access to treatment, financial resources, advocacy support, and the opportunity to leave a meaningful legacy.
Our Story
Voice and Value Health Advocacy Foundation was born from both professional expertise and personal experience.
Our founder, a Doctor of Pharmacy and metastatic breast cancer survivor, understands the healthcare system from two perspectives—inside the system as a healthcare professional and within it as a patient navigating a life-altering diagnosis. Despite her clinical background, she experienced firsthand the gaps, barriers, and disparities that many patients face every day.
Determined to turn that experience into purpose, she founded Voice and Value Health Advocacy to ensure that no patient feels unseen or unsupported in their journey.
That experience revealed a powerful truth:
Even knowledgeable patients can struggle to be heard, supported, and guided through complex healthcare decisions.
Built on Expertise
and Shared Commitment
Our foundation is strengthened by a dedicated board that includes two pharmacy professionals who have shared over 25 years of friendship and professional collaboration with our founder.
Our leadership brings experience in:
- Community and retail pharmacy
- Hospital and clinical care
- Academic and research environments
- Public health and patient advocacy
Our team also includes certified patient advocates and professionals with advanced training in public health, equipping us to address both individual patient needs and broader health equity challenges.
The Challenges Patients Face
Voice and Value Health Advocacy was created to address a critical need. Too many patients—especially those facing cancer and rare diseases—encounter:
- Barriers to care
- Limited access to affordable medications
- Complex healthcare systems that are difficult to navigate
- Disparities that impact outcomes
We believe every patient deserves more.
Our Commitment
We are committed to ensuring that:
- Every voice is heard
- Every patient is supported
- Every individual is empowered to make informed decisions about their care
Through advocacy, education, and direct support, we help patients and families navigate their healthcare journey with clarity, confidence, and dignity.
Our Team
-
Jenester Crocton
PharmD, MBA
Founder, Board President
-
Leslie Adams
PharmD, BCPS, MPH
Board Treasurer
-
Deeatra Craddock
PharmD, BCACP
Board Secretary